Since its launch in October 2013, Air Serbia and the Serbian Government have been working together continuously to find new and innovative ways to attract tourists and business travellers.

Cooperation includes Air Serbia joining forces with Serbia Creates to help promote the country as a great place to visit, and Serbians as the greatest representation of the country. Where synergies provide – when the launch of new routes coincide with major international creative industries events, for instance – the airline and Serbia Creates further cooperate on profiling Serbia in the target destinations.

In particular, the airline’s A330 aircraft assigned to the New York route will carry the Serbia Creates brand across the ocean, bringing Serbian Creativity closer to thousands of passengers a year, as well as promoting the greatest Serbians as ambassadors of the country. Air Serbia is also co-developing content for the New York flight’s on board entertainment system, the in-flight magazine Elevate features regular stories on Serbian creativity and our Creative Ambassadors, and look out for seat covers and boarding passes in the Serbia Creates colours soon. Air Serbia’s New York route is the only scheduled non-stop air link between the USA and the Balkans.

With regular flights to an ever increasing number of destinations, a growing fleet of modern aircraft, a global network of partners and strong growth in passenger numbers and revenue, Air Serbia has further introduced seven year-round scheduled services to Kiev, Madrid, Barcelona, Rijeka, Krasnodar, Helsinki and Cairo, as well as two seasonal routes to Nice and Zadar.

Air Serbia was the proud winner of the 2017 Aviation Market Leader prize, which is awarded by Air Transport World (ATW), the world’s leading media monitoring developments in airlines worldwide.