With these Serbia Creates videos, we are honoured to be sharing the brilliance of our Creative Ambassadors. A kaleidoscope of ideas, knowledge and sheer exuberance, these videos present the awesome Serbians behind some of the most exciting, relevant, cutting edge art, literature, science, software and music being produced today. Individually they shine. But together they tell new stories about what Serbia has to offer, not only as a place to visit or a place to invest, but as a place for anyone creative to settle and thrive and build dynamic, satisfying lives, today and in the future.

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Serbia Creates is a new national platform that shares the very best of Serbian creativity, innovation and imagination, and celebrates the many ways that Serbian talent and inventiveness is changing the world. Within the platform, the Serbia Creates’ Ambassadors programme recognises those Serbian individuals or businesses, events or technology making waves at the very top of their respective fields internationally.