Serbia Creates was responsible for the re-opening of The National Museum after a closure of fifteen years. Built in 1903 and reconstructed multiple times over the years, the museum’s latest €12 million makeover frames some 5000 sq metres of exhibition space over three floors. The new permanent collection of the National museum represents huge chronological period from Paleolithic period to 20th century art, representing the cultural development in this part of Europe with an emphasis on the Serbian cultural heritage. Highlights include archaeological treasures from Roman-era Serbia; and extensive galleries dedicated to both 18th- and 19th-century Serbian art and 20th-century Yugoslavian art.

The office also delivered its official launch event on 28 June 2018, which is Vidovdan (28 June), the country’s national day. The grand re-opening ceremony included dramatic projections on the building’s facade, as well as a video featuring famous Ukrainian ballet dancer Sergei Polunin.

The 2018 reopening is a great source of national pride, and enthusiastic Serbians queued around the block for over a week in order to visit the museum and its collections.

The National Museum of Serbia was first established on 10 May 1844. It moved into the present building in 1950, with the grand opening of the venue on 23 May 1952. Since its founding, the museum’s collection has grown to over 400,000 objects, including many foreign masterpieces. The National Museum of Serbia building was declared a Monument of Culture of Great Importance in 1979.