Sofia, Bulgaria – At this year’s 5th China – CEE Forum for Cultural and Creative Industries, Ana Ilić, representing the organization Lozionica/Serbia Creates, officially opened the forum with the theme “Promoting the development of creative industries and cultural trade through digital technology.”

“Today, our creative sector shines on the global stage… Serbia remains committed to the cooperation between China and CEE, which we consider a significant addition and enhancement of the exceptional bilateral relations between Serbia and China,” emphasized Ana Ilić in her opening speech.

On this occasion, a Memorandum of Understanding was signed between the China Institute for Cultural Trade Research and Lozionica. The memorandum was signed by Li Jiashan, Executive Dean of the National Institute for Cultural Development, and Ana Ilić, Director of Lozionica. The agreement focuses on collaborative research, exchanges, and international communication in the cultural industry.

The forum brought together representatives from 15 countries and 27 distinguished experts from the industry and academic community from China in the fields of gaming, performing arts, culture, and creativity.