The crown of all Serbian activities at the Expo 2020 World Exhibition in Dubai will be the celebration of the National Day of the Republic of Serbia – February 15, which will be marked by a rich cultural, artistic and business program aimed at presenting economic, technological, innovation, investment and tourist potentials of our country.

The results of Serbia’s appearance at the World Exhibition so far have long exceeded original expectations, said Ana Ilić, senior adviser to the Serbian Prime Minister for creative industries and tourism and Deputy Commissioner General of Serbia for EXPO 2020 Dubai.

Rich cultural program, on the National Day of Serbia

“Serbia has already achieved impressive results, since the Serbian Pavilion has so far been visited by more than 700,000 visitors from all over the world. So far, more than 1,000 of our business persons, who have made more than 6,000 business contacts with potential partners, have presented themselves within the business program implemented by the Government of the Republic of Serbia in cooperation with the Serbian Chamber of Commerce and the Serbian Development Agency. I am proud that we managed to break the myth that a “small” country like Serbia cannot match big countries and that we presented ourselves to the whole world as a modern, creative and innovative country. Indeed, we have so many things to be proud of, and the National Day of Serbia at the Expo – February 15, will be the crown of our entire appearance in Dubai,” says Ilić.

In that manner, as she says, Serbia will celebrate its National Day at the World Exhibition, which will be held on February 15 – on the Statehood Day of the Republic of Serbia. A rich cultural and artistic program has been prepared for the occasion, for the guests of the Expo from around the world – Ensemble “Kolo” will present the cultural and traditional wealth of Serbia through various dances and costumes from all regions of our country and the National youth string team will perform under the artistic direction of Stefan Milenković, presenting a program specially designed for the National Day of Serbia.

Moving from the imposing Al Wasl Hall to the Serbian Pavilion, the evening part of the program will give the opportunity to the guests from all continents to enjoy the dynamic sounds created by maestro Petar Marić, eight-time world champion in electric accordion and a concert of film music “Balkan Film Acoustic” performed by actress Jelena Gavrilović and Aleksandra Marković.

Investment Conference: Serbia Country Business Briefing

A special segment of the National Day will be a tailored business conference “Serbia Country Business Briefing“, focusing on the investment potential of the Agri-Food sector and High tech, Bio tech and ICT. “Serbia Country Business Briefing” will present the most important segments of the Serbian economy containing a great potential for attracting new investments and realization of new projects, namely the food industry and modern technologies.

The World Expo 2020 Dubai, the first one held in the Arab world, runs from October 1, 2021 to March 31, 2022, with the participation of more than 190 countries from around the world. Serbia is presenting itself at the World Exhibition under the modern brand of the national platform of Serbia, and the theme of the appearance is – “Serbia creates ideas: Inspired by the past, shaping the future”.