Memorandum of great importance for creative industries and innovations

Prime Minister Ana Brnabic and Minister of Cabinet Affairs in the United Arab Emirates (UAE) Cabinet Mohammad bin Abdullah Al Gergawi signed in Dubai today the Memorandum on the exchange of experiences in the field of government development and modernisation. The document signed improves the exchange of knowledge and experiences in nine areas, including digital economy, artificial intelligence, eGovernment,  creative industries and science.

Serbia among world’s greatest innovators

The Memorandum was agreed with the UAE Prime Minister’s Office, and since 2018, the UAE has developed this type of cooperation with eleven countries, including Spain, Greece, Egypt, Jordan, Costa Rica, Senegal, Sudan, Kyrgyzstan, Iraq, Uzbekistan and Colombia.

Successful presentation of Serbia at the Expo exhibition in Dubai

Following the successful appearance of Serbia at Expo2020Dubai, under the new, modern Serbia Creates brand, this Memorandum of Understanding continues to emphasise the strong partnership and joint vision of the future our two friendly nations share, especially in the field of creative industries and innovation.

Serbia Creates is a national platform and intergovernmental umbrella body in charge of global promotion of Serbia’s export potential in the field of creative industries, innovation, and knowledge-based economy. The Serbia Creates concept underlines the importance of creative industries, science, and knowledge-based economy. In addition, the platform provides support to local artists and creatives in gaining international recognition, promoting the highest contemporary values of creativity, innovation, authenticity, knowledge, and talent.